Thursday 18 November 2010

Theories

Claude Levi-Strauss (1908-2009)
Binary Oppersites
Good vs evil
Black vs white
Tall vs short
Old vs young ect.
Vladimir Propp (1895-1970)
James Bond Gold Finger
James Bond    1The hero- the character who seeks.
Gold finger      2 The Villain-
Q                     3 The donor- who provides an object with some magic property
Felix Lieter      4 The helper- aids the hero
Pussy Galore   5 The princess- reward for hero-often the object of villains schemes
                        6 Her father- Rewards hero
M                     7 The dispatcher-who sends hero on his way
                        8 The false hero- seems to be heroic initially, turns out to be evil or red herring
Not every character will be counted for in every type of text.
RED HERRING- A character or object that is introduced as seemingly important. It is left behind/never mentioned again. Turns out to have been of no importance.
In Films and T.V 'hero' can be male or female, someone who moves the story forward, e.g Bridget Jones, Homer Simpson ect.
Tzvetan Todorov (1939-  )
All stories begin with an equilibrium, this is disrupted, then restored. A classic beginning , middle, end Narrative structure
3 part narrative structure
1-Equalibruim
2-Disruption of equilibrium
3-Restoration of equilibrium or new equilibrium.

Tuesday 16 November 2010

Male Gaze

The 'male gaze' is a feminist’s response to the voyeuristic way in which men look upon women. In 1998 Jonathan Schroeder said, "The gaze implies more than to look at - it signifies a psychological relationship of power, in which the gazer is superior to the object of the gaze." He is saying that there are always meanings behind a gaze whether it's at another person or aimlessly into the distance; there is always something behind it.
Forms of the gaze -
Spectator: the viewer
Intra-diegetic: longingly
Direct address: from within
Camera: usually in place of the other character
Bystander: glance of a passer by
Audience within a text: advert (audience gaze)
The camera gaze : there is use of the fourth wall (the audience), the actor looks or talks to the camera engaging a personal audience response.
Direction of gaze -
Towards... others
oneself
object(s)
reader/camera
middle distance (not direct/beyond the audience)
Laura Mulvey
‘Male gaze’ and the ‘visual pleasure and the narrative cinema’ (the active male or the passive female) ‘women as an image’ and ‘man as bearer of the look’
She brings in the idea of a voyeuristic, meaning to enjoy looking at the gaze and the fetishist idea ‘sex sells’ if a picture is revelling or suggestive then it will receive a higher public status.
However she has failed to account for females. Within Mulveys research she only looked at the spectator as a heterosexual male, so this ignores all ideas of diversity.
Since 1980 there have been more adverts in the media displaying the male body, this is due to the modern generation learning to accept ‘sex sells’.
After discussing the male gaze as a class we looked at Freddie Ljungberg and Eva Mendes in adverts by Calvin Klein, both typical sex selling underwear adverts.
Firstly the menswears advert, Freddie Ljungberg a well-known Arsenal player from Sweden.

We had to comment on everything within the photo eyes, hair, tattoo etc. Firstly his hair, short practical and masculine this may be because of his profession or the photographer may have been creating a rugged look. His torso is toned, suggesting he works out, he looks shiny which could also relate to working out even though a makeup artist may have just oiled him up. His lips are also shiny, due to lip balm giving him a feminine look, as well as his pout which is also seductive. His face shows determination, Ljungberg’s strong eye gaze looks very inviting, although at the same time he appears to be very intense, the general gaze engages the audience into the image; his jawline is chiselled giving him a ‘pretty boy’ appearance, although he then has stubble on his face giving a ‘manly’ look. The tattoo on his body (a wild black cat) came across to me as daring, for one he can take the pain but it has been put in a very suggestive place which could be appealing to women. Although he is also wearing a necklace which could be religious or personal taste, whatever the reason this shows as well as being ‘manly’ he has a sensitive side. As the background is a dark red the image as an overall comes across as dangerous, romantic, and sexual. The colour also matched Ljungberg’s football team colour Arsenal, whether this was considered we do not know. On the photo he is holding onto a bar above his head, the bar again highlights the fact he could have been working out; he has a firm grip and his arm is tensed making him again look ‘manly’. He has been given the basic Calvin Klein underwear to model. This suggested to me the advert isn’t for the underwear itself but to mainly appeal to customers using the basic rule ‘sex sells’, the fact his underwear is tight also suggests this. His left hand is in a fist position holding down the edge of his underwear, again this is seductive but at the same time ‘manly’ with the strong fist. Where his hand pulls down you can see his pubic area this appears to be clean and shaven with a straight tan line showing he likes to look after his appearance.
We then looked at the women’s advert, Eva Mendes, a famous actress.
Both photos have the same seductive gaze from Mendes; this gaze also gives me the opinion that she knows she looks good, the way she has an indirect gaze also suggests she is distracted.


Monday 8 November 2010

Technology spider diagram

Friday 5 November 2010

Representation - Disability

As a class we listened to 'Spasticus Autisticus' by Ian Dury and the Blockheads, this was playing as the lesson started. Ian Dury had polio and therefore this illness stopped the growth in one of his legs, making him physically disabled, this song is aimed at disabilities but as he wrote it, it's accepted by the public.
We discussed our views on disabled people as a class and how we feel around them; there were mixed reactions depending on whether a student had experienced being around disabled people before or not. The ideas we came up with were that it depends on the disability, whether it's mental or physical, we all came to the conclusion that we feel comfortable around them but more uncomfortable around mental disabilities than physical. We all agreed that we feel awkward around disabled people but we don't want to patronise them so we don't stare, this is harder for younger people as they can't help it if they see someone 'different'. It's easier for people to take the mickey out of disabilities than to empathise with the person, we try to avoid them in public places as we feel intimidating to them.


We then listed famous people with disabilities;
Stephen Hawking - wheelchair
Heather Mills - one leg
Gordon Brown - one eye
Stevie Wonder - blind
Verne Troyer - Achondroplasia
Muhammad Ali - Parkisons' disease
Gary Coleman - Achondroplasia
Albert Einstein - Autism
Leonardo Da Vinci - Autism
Michael J. Fox - Parkinsons' disease
Ian Dury - Polio
Terry Pratchett - Alzheimer's
Ray Charles - blind
Mozart - deaf


We went on to looking at characters in films that have disabilities;
Rainman - Dustin Hoffman
Forrest Gump - Tom Hanks
My Left Foot - Daniel Day Lewis
I Am Sam - Sean Penn
Born on the 4th of July - Tom Cruise
Waterboy - Adam Sandler
The Ringer - Johnny Knoxville
The Curious Case of Benjamin Button - Brad Pitt
Unbreakable - Samuel L. Jackson
iRobot - Will Smith
Million Dollar Baby - Hilary Swank
Avatar - Sam Worthington


Four of these films feature the disabled person as being a hero in the end, proving to the audience that even with disabilities people can win over others and be successful. Seven of the films listed above were nominated and/or won Oscars for Best Film and Best Actor, this shows that the public like to see actors playing characters who are 'different' and unusual, the films usually sell well and are very successful with awards and responses are often positive.

Shameless Representations.

Shameless

Thursday 28 October 2010

Gaze (Katy Perry Teenage Dream)

Marjorie Ferguson
Chocolate Box: half or full-smile, lips together or slightly parted, teeth barely visible, full or three-quarter face to camera. Projected mood: blandly pleasing, warm bath warmth, where uniformity of features in their smooth perfection is devoid of uniqueness or of individuality.
Invitational: emphasis on the eyes, mouth shut or with only a hint of a smile, head to one side or looking back to camera. Projected mood: suggestive of mischief or mystery, the hint of contact potential rather than sexual promise, the cover equivalent of advertising’s soft sell.
Super-smiler: full face, wide open toothy smile, head thrust forward or chin thrown back, hair often wind-blown. Projected mood: aggressive, ‘look-at-me’ demanding, the hard sell, ‘big come-on’ approach.
Romantic or Sexual: a fourth and more general classification devised to include male and female ‘two-somes’; or the dreamy, heavy-lidded, unsmiling big-heads, or the overtly sensual or sexual. Projected moods: possible ‘available’ and definitely ‘available’.

Trevor Millum
Seductive: similar to the cool/level look in many respects - the eyes are less wide, perhaps shaded, the expression is less reserved but still self-sufficient and confident; milder versions may include a slight smile.
Carefree: nymphlike, active, healthy, gay, vibrant, outdoor girl; long unrestrained outward-flowing hair, more outward-going than the above, often smiling or grinning.
Practical: concentrating, engaged on the business in hand, mouth closed, eyes object-directed, sometimes a slight frown; hair often short or tied back.
Comic: deliberately ridiculous, exaggerated, acting the fool, pulling faces for the benefit of a real or imaginary audience, sometimes close to a sort of archness.
Catalogue: a neutral look as of a dummy, artificial, waxlike; features may be in any position, but most likely to be with eyes open wide and a smile, but the look remains vacant and empty; personality has been removed.



Our chosen music video is Katy Perry – Teenage Dream, we chose this because it shows a good example of all forms of the gaze.
This video shows the voyeuristic gaze as the audience like looking at the video, because of the fetishistic aspect. Laura Mulvey says ‘women as image’ and ‘men as bearers of the look’ this is shown through the video as the artist Katy Perry strips, and the men all look at her longingly.  However Mulvey’s theory fails to account for the female audience as she focuses on the average heterosexual male. Another criticism of her theory is that since the 1980s the public have become more accepting of sexualisation within the media of male bodies; this is shown in the video as there are a variety of shots showing the main man topless. This is also shown when all actors strip in the sea and play fight.
Marjorie Fergusons theories also apply in Katy Perry’s video, for example the chocolate box is shown throughout, with many full and half smiles. During many clips of the video there are romantic and sexual gazes, this accentuates the fact that she’s definitely ‘available’.
This video also uses the care free gaze by Trevor Millum, this is shown at the very start when the two main characters are in the car, the girls hair is flowing in the wind this gives the impression she is an ‘outdoor girl’. The seductive gaze is also applied during a particular slow part of the song involving a sexual scene; the darkness of the room links to why their eyes are half open, the mood of the scene is also shown through their body language.

Monday 25 October 2010

TV Drama-Generic Conventions



You will find that TV dramas all have the following ingredients:

Characters – even particular kinds of characters: eg, at its most simple, ‘good’ and ‘bad’ characters.

Stories – they all tell stories, whether those stories involve adventure, crime or romance and they often, but not always, end happily.

The stories are told against familiar backdrops: – eg, homes, police stations and offices (for crime dramas), hospitals (for medical dramas) – most of which are created in studios. However, most dramas also use outside locations to create particular effects.

Camerawork – particular kinds of shots are used: eg, sequences involving establishing shots followed by mid-shots of characters, shot/reverse shots to show character interaction and, in particular,close-ups to show the characters’ emotions.

Stories use dialogue to tell the stories. Occasionally, monologues are built in (as voiceovers, a character telling a story).

Music is used to punctuate the action, create effects (suspense, tension) and underline emotional moments.

Particular subgenres tend to have items which make them immediately identifiable – police cars, blue lights, operating theatres and scalpels, triage/reception areas in hospitals. Icons of the genre, they symbolise the (sub)genre.

Friday 22 October 2010

Creating Our Film

Creating a film
As a group we were told to come up with an idea of a film that we could pitch to African-American men, first we struggled but then remembered about the film ‘Freedom Writers’ that most of us had seen, and thought if we made it British then maybe another type of audience would watch as it would be very different to an American film. We decided to set our film in Ruislip College and locations nearby the college as people in the UK would recognise it from the Channel 4 show, ‘The Inbetweeners’; we also decided to hold the open auditions at the college, so students auditioning get a feel for the set.

This was our brief pitch:

There are 5 stereotype groups in a college, these cause gang violence and because of this, the college gets shut down. One of the teachers of the college takes a member from each gang and brings them together to form a separate group for a youth project, everyone feels equal as the groups all join as one. The college is under inspection and they protest to get it re-opened, but the night before it re-opens, one gang member steps up and shows that he disagrees…

We chose to use the same director (Richard LaGravenese) as ‘Freedom Writers’ had used, the editor and script writer of ‘Remember Me’ as after reading reviews on the film, the script was described as moving, however from my own experience of watching it I feel the film editing was just as moving as the script itself.
We were given a maximum funding of £5m so we had to restrict our cast; this gave us the idea to hold open auditions to save money. However our funding has been given to us by a Tax Schemes company, meaning we won’t have to pay any excess tax which lowers the risk of us lowering our funding budget, so that also helped us out.
Director – Richard LaGravenese, £2m overall
Editor – Andrew Mondshein, £10,000 a week [10 weeks]
Location – Ruislip College, £100,000
Cinematographer – Barry Ackroyd, £50,000
Cast – Open Auditions, £50,000 overall
- Venue: Main hall at Ruislip College [place of filming]
Script Writer – Will Fetters, £50,000
Plus the below the line costs, amounting to a maximum of £100,000

Production Documentary

We watched a video on the importance of Production teams as a class, and were asked to make notes on each subheading.


Role
The role of the producer is to come up with the original idea, write the main storyline and organise/hire all the other workers such as, editor, director etc. The producer is the centre of everything about the film, they have the job of looking at the bigger picture of everything, they have to be able to let the director visualise the final ideas. Their role is also to protect the director, allow their ideas to be adapted if the director visualises it differently. The order or producing is, developing the film > raising money to cover costings > making the film > marketing the film. The producer must inspire the director with their ideas and script, this is so that the director simply puts the ideas into a practical performance including a beginning, middle and end.


Package
The package consists of 'who' 'how' and 'what'. 'Who' is the cast, who will play each role, casting is extremely important as the actor must fit the specification of the character and the dialogue that the character says. 'How' is how will the film be made, where will it be filmed and how will each scene be linked or staged. 'What' refers to the production team, which areas of production will be covered by which employee etc. 


Invest
The production team have to look into costings and what's affordable, such as locations. The UK is cheapest for UK film production teams, but different countries have different rules. There are usually 3 - 10 financiers interested in each film, this means there is more than just one person to pitch your idea to. Having just one funder is easier at the start of production, as you can decide on most things, however once the film is marketed they control what happens from then on.


Plan
The film is broken down scene-by-scene, the crew always film the most difficult scenes first to get them out of the way, they could be difficult because of location, actors or particular props. When casting they have to find actors who understand the idea of the film and match the script and storyline to ensure correct casting. The cinematographer is very important as they are the right hand man within production, they have to film your ideas perfectly as they have the hard job of taking the producer and directors ideas and making them visually connect and link together on camera.


Budget
This means investment, as the film is given a budget by the financiers/investors and the producer has to manage the costs evenly considering location, cast and director and editors wages etc. There are above the line costs, and below the line.
Above the line - The more expensive costs e.g. script writing, cast, screenplay, director, producer, cinematographer
Below the line - The extra small costs e.g. sales people, extras, shooting workers, set-up, set designing, costume, photos


Audience
The production team have to think about:
Which cinemas will the film be showing at? Main cities in England? Smaller cinemas? Global cinemas?
Who is the target audience? Does the genre fit the audience?
These two questions are important to think about whilst marketing the final product of the film. The audience also has to bring in at least the same amount of money as it costed to make the film, this way the investor and all workers gain from being involved in the film. 


Marketing 
There are additional costs of marketing, such as:
Global marketplace
Cinemas
DVD
TV
Soundtrack
The most important part of marketing, is trying to advertise the film as a 'need-to-see' so that people who watch advertisements on television, or see posters will immediately want to see the film. The difference between the British Film industry and Hollywood produced films is that British production teams start filming as soon as possible, and use instinct ideas, whereas Hollywood production teams plan really far ahead in terms of release dates and where the film will be shown around the world.

Rushmore

'Rushmore' was directed in 1998 by Wes Anderson, he is well known for his work and has been described as an auteur, meaning his work is very recognisable and he has a good visual style.
As a class we watched the opening of Rushmore and focused on the main character, Max Fischer, we had to discuss our thoughts on whether he is a stereotypical teenager, we all agreed on the answer 'no'. This was because as we watched the opening it showed him taking part in every single club at Rushmore College. He tries everything possible in life to find something he excels in, this isn't the behaviour of the average stereotypical teenager, they're usually described as lazy. Max also dresses formally in his suit and tie every day with evenly combed hair and glasses, the stereotypical teenager would wear comfortable clothes and try and fit in with the latest fashion trends.
There is a montage sequence within Rushmore, this means that a short section of the film shows time passing quickly and the events within this time, the montage is usually accompanied by a suitable song. From watching the montage, we find out that Max may well participate in every club and more, but he is no good at anything he does. For example, he's the leader and founder of every team and club, however he's only on a yellow belt in karate, he's only flown for 4.5 hours in the flying club, he's the second conductor in the choir.
At the start of the montage it shows the Rushmore school journal cover, there are decorative bees flying upwards on one side of the journal cover, this could represent that he 'flies' from one activity to another leaving a trace of him behind in each group, just like a bee with pollen from flowers. Equally it could suggest that he's 'as busy as a bee' or that he is 'the bee's knees' which also stands out as not being the stereotypical teenager. My last thought on the meaning of the bees is that they could portray his hopeful attitude as they're flying upwards to the sky, insinuating Max's dreams as he looks up and imagines what life would be like if he excelled in something.
The music playing through the montage is 'The Creation - Making Time' the style of song is happy and hopeful, but also there is a lot going on instrument-wise within this piece of music, this could link to the fact a lot is going on in Max's life. The reason his life has so much going on in it is because he's part of 18 school clubs and teams:
Yankee review Publisher - he leads the others, and is dressed smarter than the other members of the school newspaper team.
French Club President - he is wearing his school suit with a red beret and sash to symbolise his role.
Model United Nations - he's representing Russia, which is a country with power - he has power over Mexico and India on each side of him in the meeting.
Stamp and Coin club Vice President - this is unusual for typical teenagers, is he the only member?
Debate Team Captain - Max is an outsider, wearing his school suit - no one else is... money?
Lacrosse Team Management - in his school uniform on the side of the pitch, sat next to the jocks of the school, organising some equipment.
Calligraphy club - president, perfectionist work, alone in the club?
Astronomy society - founder, wearing the red beret, holding the books whilst everyone looks through telescopes.
Fencing Team Captain - school chinos and fencing gear, looks content with the team (it's a rich boy's sport)
Track and Field JV. Decathlon - no one else runs with him, you would expect to see the whole team behind him, alone.
2nd Chorale Choirmaster - wearing the school suit, feels like a leader.
Bombardment Society Founder - posh name for dodge ball, still wearing his suit uniform whilst playing.
Kung Fu Club - yellow belt, which is one of the first stages within Kung Fu, he's the eldest member with the lowest position.
Trap and Skeet club founder - (clay pigeon shooting in England) wearing his suit, has correct headphones and a wingman though.
Rushmore beekeeping - president of the club, there are two members including himself.
Go-karting - wearing the beret from the French club, three people are going around the circuit, he has a rubbish go-kart compared to the rest... money?
Max Fischer Players - a drama club, he named it after himself - leaving his trace.
Piper Cub Club - flying club, 4.5 hours (amateur) wearing traditional scarf and goggles.


The song playing in the background fades out at the end of the montage, the last line of lyrics is 'pulling the wool, acting the fool.' This suggests that the song is relevant to Max's character, he pulls the wool over peoples eyes and makes it look like he knows everything about anything, but he's acting the fool by wearing his suit all the time and generally not being good at anything he does.

American Beauty.

In class we watched the first ten minutes of 'American Beauty' as a class and were told to analyse the character Lester Burnham played by Kevin Spacey. We took notes on his body language, voice and clothing. We also took notes on the mise en scene which includes the background


My Notes on Lester Burnham:
- 42 years old, American accent, confident and bold
- mid-life crisis

- average body shape of a 40 year old man
- unhappy with his plain life
- wears full pyjamas
- one teenage child - Jane (plain name) - plain life, average
- combed hair, normal businessman suit, nothing special
- gardening obsessed wife, everything has to be matching/perfect
- he seems the character who would sigh a lot, bored of his own life

- defeatist attitude, negativity surrounds him, pessimist, cynical
- doesn't love his wife any more, she doesn't either, fading marriage
- Lester himself is fading as a person, his life is complete and he's waiting for it to end
- everything that could possibly go wrong in his life has or will
- trapped in his own life, no way out until he expires, he watches the world go by
- cynical, monotone American voice, although well spoken, unenthusiastic.
- looks well off: decent car, big house, big shower, materialistic family, computer etc.
-bland body language
-no ambition left in him

- stereotyping: she drove the car, he was late; she has power and is dominant, he sat in the back of the car asleep like a child
Mise en Scene
Red, White and Blue, were the three main colours repeated threw out the opening ten minutes this is continuity of the three American flag colours. The backgrounds were always dull, using monotone colours as well as textures, nothing ever stood out, this may have been to focus the audience’s attention on the character Lester Burnham himself, this also matched his mood and life.

When looking at all my notes together Lester seems to of lived his life and now is slowly waiting/deteriorating, he seems the type of person that when after he dies, people will have nice things to say but at the same time nothing at all for example 'he was a nice man, never said much'. In the end there is no way around his average 'plain ' life, so it seems he will put up with it until the day he dies.

Thursday 23 September 2010

My Magazineee

Hot Fuzz Story Board.

Doug Bilmaier

When I first got shown this picture, I gave him the name bob I assumed the man must work because he has suitable work shoes on with scuffs suggesting he works hard, but may earn little. He has messy hair suggesting he is dirty but has a trimmed beard. The way he stands suggests he has a big ego, but his eyes are gazing up towards the sky, showing he could be a dreamer and had a hard life. His trousers are also to short for him, but they have been rolled up so the bottoms may have worn away.


We were then shown this image of the man called Doug Bilmaier we found out he heads Ralph Lauren's vintage department, and that he travels the world buying all the great vintage items that decorate Ralph's stores. This image then showed us how short trousers and tight hats are just Dougs own unique personal style, and that we need to look further into things before we judge.

Working Title and Warp Film

Workinh Title and Warp Productions

Wednesday 8 September 2010

My Media Interests!!

Film: Remember Me, Dear John, Notebook, Toystory 1,2&3, Madagascar
T.V: 90210, Ugly Betty, Friends, Simpsons, My Wife And Kids, Americas Next Top Model
Music: Katy Perry, Jason Derulo, Tiny Tempa, Two Door Cinema Club, Katy B
Radio: Radio 1, Leicester Sound
Games: MarioKart, Any Nitendo Wii Game
Magazines: Look, Vouge, Glamour, Company.